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IA Summit 2009: Opening Keynote

Posted in User Experience. on Friday, April 10th, 2009 by Brad Tags: IA, IA Summit, IAS09, Information Architecture, User Experience
Apr 10

The opening keynote at this years IA Summit down in Memphis, TN was given by Micheal Welch. The following are my tweets from the session:

His research began from his work in Papua New Guinea. Studied for a full two years in the area.

He used a sleeping bag he called his ‘Little America’ to isolate himself from all the bugs.

That’s awesome, he wrestled around with his own right arm.

In the village your entire being is defined by the face to face relationships you have with the people around you.

When there is a dispute in the village they used to just gather and resolve it, now they have a paper based court they must follow.

Media mediates relationships and when media changes the method of creating relations changes.

The winning User generated Doritos Superbowl Commercial only cost the creators $12.79, It cost Doritos over $2 million just to air.

Just played a time lapsed version of a video he created. ‘The Machine is Using Us’ http://tinyurl.com/yw8co3

Tags are a method of providing User-Generated Distribution.

User-Generated Ratings is based on who talks about your content and who links to it.

The ‘bias’ of media, talking with regards to the medium itself. This includes Intellectual, Emotional, Spatial and Temporal, sensory

The concept of an assembling line encouraged for the workers of the line to become insignificant. They are just part of the machine.

Pre-1960 Whatever = That’s what I meant. Late 60’s it turned more into ‘I don’t care’

Highly recommends ‘Mediated’ http://is.gd/obT3

During the 90’s ‘Whatever’ turned into ‘Meh’ thanks to the Simpsons.

Late 90’s to the present ‘Whatever’ has evolved again into meaning ‘I will do what I want’. Ala Eric Cartmen!

Digital Information is different. The people here are the ones trying to figure out what this information is and how to use it.

DHTML was thought to bring the web closer to its cousin the TV. Ha!

‘It’s is not supposed to be a glorified TV channel” quote from one of the ‘fathers’ of the internet.

By separating content from presentation, it was no longer required to use complex code to make your own website.

‘The medium shapes the message’ @mwesch

Video of a baby biting his big brothers finger got viewed by 30 million people and spawned tons of parodies.

Search results of all the different videos including the original. http://is.gd/oc1q

“Replay allows for a deeper level of understanding than first play.”

People want to have a connection with other people without constraints.

New forms of communication creates new forms of understanding.

Jay Rosen describes twitter as mindcasting, putting your thoughts out there.

Leisa Reichelt says twitter is creating “ambient intimacy”

Theresa Senft describes twitter users as becoming a micro- celebrity. I agree with the statement on many different levels.

Just got introduced to http://www.4chan.org, it is a simple image-based bulletin board. Going to check this out more later.

Lolcats has totally invaded all of our lives.

Thank you @mwesch for not showing us Goatse, thank you thank you thank you!!

Wow that dragonball z clip just brought me way back to my teenage years.

Being a troll on the internet is fun, if you do it respectively.

‘We are everyone and we are no one’ sums up the people on the internet. Very Neo-like saying.

Members of 4chan are described as a flock of birds, which always travel in the same direction.

Ahh the time has come to see the video ‘FlyingPenis’ I remember when this happened too on 2nd life.

Another reason why I love the internet. http://tinyurl.com/5c3kak

‘Content Collapse’ You never know where you are or who you are talking to since you can be picked up at anytime.

Retweeting LOL @whitneyhess: Wanna keep people awake and listening during your 8:30am keynote? Talk about penises and pornography

Futurists all agree on one trend, toward an ubiquitous world in short. Full list too long for twitter :D

IA is blending with the architecture of the real world.

‘Whatever’ is being redefined again to Doing whatever it takes.

My take away from this is that information isn’t something that we are going to have to organize and structure in some meaningful manner. We need to design method in which people access information, and we need to structure the interaction between people and the information they are seeking.

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