Later this month, the very first St. Louis Innovation Camp will be held. This is a unique event in St. Louis, hosted and organized by a group of people that are tired of seeing all the crazy cool things happen on one of the coasts. For a long time now there has been a ton of untapped talent in the St. Louis  area, and those that really do shine normally end up getting whisked away to one of the those alluring coastal cities. Hopefully, St. Louis can finally peek it’s head out of the bushes and show those other cities it knows how to play with the big dogs too.

I’ve been asked to be speak at the Innovation Camp to talk briefly on why User Experience Design is so important for start ups, and to explain how Prototyping can help lead to a better product. Prototyping is a process of exploration, that eventually leads to a vision of your product or service. During the course of my presentation, I’ll cover the importance of prototyping, how divergent thinking is key to the start of any prototyping process, and practical tools and methods that can used to bring your vision to life. I hope to see you later this month at St. Louis Innovation Camp!