There seems to be two schools of thought in the IxDA community regarding how a design should influence a user behavior. On one side there are designers who simply try to support existing behavior patterns, on the other hand designers attempt to directly influence a users behavior pattern. Some argue that it is unethical to directly try to influence, or change, a users behavior without them knowing it. In my opinion, if you are not causing the user undue harm by modifying their behavior, it is fair game. Continue reading →