Good experiences are invisible and hardly ever seen. Bad experiences scream out at us and are impossible to ignore.

This is a guest post by Carol Righi who is waiting patiently for some Card Sort data to come in. Enjoy!

  1. Write the report. Make sure to leave a couple of blanks for the actual data.
  2. Think of new requirements for Jed to build into WebSort, e.g., “I want to hit a button and have it send my bill to the client.”
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The final track that I attended was given by Whitney Hess (twitter), and was by far one of the most inspiring and influtential tracks of the IA Summit. Her message was simple, to be a success and be part of a community you have to get involved. The following are my tweets from her session:

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It is standard for a User Experience Designer to have a passion for the people, but occasionally they forget about the business that serves them. Christina Wodtke (twitter) gave the attendees of the IA Summit a reminder of why keeping the business in mind is important for any design project. The following are my tweets from her session:

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If there was a best of show award given at the IA Summit, Fred Beecher’s (twitter) track on prototyping would be one of the nominees. Jonathan Knoll (twitter) summed it up best by stating ‘@fred_beecher’s prototyping session is turning into the most directly educational & practical I’ve seen in a long time.’ Below are my tweets from the presentation:

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Personas are one of my favorite tools in the user experience tackle box. They can be used to drive the design of a project from start to finish, and also answer many pesky design problems. Adrienne Massanari (blog) pointed out another use for them at this years IA Summit in Memphis, political leverage. The following are my tweets from the session:

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Cindy Chastain (twitter) started an amazing conversation with her presentation at this years IA Summit in Memphis. It is common practice for authors and playwrights to use themes when creating a new story. Cindy, through real world practice, has discovered that this same concept can be applied to designing a user experience. The following are my tweets from this session:

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The opening keynote at this years IA Summit down in Memphis, TN was given by Micheal Welch. The following are my tweets from the session:

His research began from his work in Papua New Guinea. Studied for a full two years in the area.

He used a sleeping bag he called his ‘Little America’ to isolate himself from all the bugs.

That’s awesome, he wrestled around with his own right arm.

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