Selling What We Do – UX is hard to sell, hands down. This post gives some good pointers that makes it a tad bit easier though.

Metaphor On The Brain – Why are metaphors important? Read Dave Malouf discuss the history of them and why they are not going anywhere any time soon.

Social Engagement Spectrum – David Armano shows us the what the marketing world of tomorrow will have to pay attention too in order to succeed.

How To Listen – Anyone who has done an interview with end users knows how hard it is to really actively listen. This posts gives great tips and tricks to get the most out of your time with users.

Real Or Imaginary. The Effectiveness of Using Personas In Product Design – Occasionally, I cheat on my wireframes with Personas. Their usefullness has always been a point of contentation, and this article tries to clean the water up a bit.